Module of FRANCHISING & LICENSING

by Norfazlirda Hairani

Publisher - PENERBIT UMK

Category - Finance & Investments

Module of Franchising and Licensing is specially written for business students at the local tertiary institutions. Spanning twelve chapters, this book presents fundamental aspects of franchising and licensing in an easy-to-understand and accessible manner.  Furthermore, this book reinforce student’s grasp of the topics taught through discussion questions at the end of each chapter. Each chapter is also accompanied by examples from Malaysia and other countries for enhanced learning.

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